Privacy Policy

Privacy Policy

Last Updated: September 2026

USABAI Riverside Boutique Hotel ("the Hotel," "we," "us," or "our") respects and values your privacy rights. This Privacy Policy is established to explain how we collect, use, disclose, and protect the personal data of website visitors, online booking users, LINE Official Account members, and guests, in compliance with the Personal Data Protection Act B.E. 2562 (PDPA).

1. Personal Data We Collect

We may collect your personal data through your use of our website www.usabairiverside.com, room reservations, or communications with us as follows:

  • Identity Data: Full name, ID number/Passport number, date of birth, gender, and nationality.

  • Contact Data: Phone number, email address, physical address, LINE User ID, and social media accounts.

  • Reservation and Stay Data: Check-in/check-out dates, room type, number of guests, and special requests or dietary/health requirements.

  • Financial and Transaction Data: Payment details, proof of transfer, and credit/debit card information (processed via secure, standardized payment gateways).

  • Technical and Usage Data: IP address, browser type, page view history, duration of visit, cookies, and geolocation data.

  • Membership and CRM Data: Point accumulation history, reward redemptions, preferences, and feedback.

2. Purposes of Data Collection and Processing

The Hotel collects and uses your personal data for the following purposes:

  • Service Provision and Reservations: To process room booking requests, confirm reservations, issue receipts/tax invoices, and provide services during your stay.

  • Membership Management (CRM): To manage point accumulation, offer exclusive discounts, birthday privileges, and administer membership via LINE OA or our website.

  • Customer Communication and Support: To answer inquiries, provide service details, send booking notifications, or coordinate in emergencies.

  • Marketing and Promotions: To notify you of news, promotions, special events, or tailored offers (only with your consent).

  • Service Improvement: To analyze statistical data, evaluate customer satisfaction, improve website performance, and enhance overall service quality.

  • Legal Compliance: To comply with applicable laws and regulations, such as the Hotel Act, reporting to government authorities, and accounting/tax requirements.

3. Cookies Policy

Our website www.usabairiverside.com uses cookies and similar technologies to ensure effective website performance and deliver the best user experience:

  • Strictly Necessary Cookies: Essential for core website functionality, such as system login or completing booking transactions.

  • Analytics Cookies: Help us understand how visitors interact with the website to improve structure and content.

  • Marketing Cookies: Used to track visitor behavior and deliver relevant advertisements or personalized offers.

You can manage or decline cookies through your browser settings or via the Cookie Banner on our website.

4. Disclosure of Personal Data to Third Parties

The Hotel keeps your personal data confidential and will not sell, rent, or disclose it to third parties, except in the following cases:

  • Third-Party Service Providers: Such as online booking engines, payment gateways, CRM/LINE OA platforms, or web analytics providers. These providers are bound by confidentiality agreements and PDPA standards.

  • Government or Legal Authorities: When required by law, court orders, or law enforcement authorities.

  • With Your Consent: When sharing data beyond the purposes specified above.

5. Data Security and Protection

The Hotel implements appropriate technical and organizational security measures to prevent loss, unauthorized access, use, alteration, or disclosure of personal data. This includes using SSL (Secure Sockets Layer) encryption for data transmitted through our website.

6. Data Retention Period

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy or as required by law (e.g., tax or hotel regulations requiring retention for 5–10 years). Once the retention period expires, your data will be securely deleted, destroyed, or anonymized.

7. Rights of Data Subjects (Your Rights under PDPA)

Under the Personal Data Protection Act, you have the following rights:

  • Right to Access: Request access to and obtain a copy of your personal data held by us.

  • Right to Rectification: Request correction of inaccurate, outdated, or incomplete data.

  • Right to Erasure: Request deletion, destruction, or anonymization of your personal data.

  • Right to Withdraw Consent: Withdraw consent for data processing at any time.

  • Right to Object or Restrict Processing: Object to or request restriction of data collection, use, or disclosure under certain conditions.

To exercise any of these rights, please contact our Data Protection Officer using the details in Section 9.

8. Amendments to the Privacy Policy

The Hotel reserves the right to update or amend this Privacy Policy from time to time to align with legal requirements, operational changes, or user feedback. Updated versions will be published on www.usabairiverside.com with the latest revision date.

9. Contact Us

If you have questions, concerns, or wish to exercise your data privacy rights, please contact us at:

  • USABAI Riverside Boutique Hotel

  • Address: 22/173 Moo 7, Chanthanimit Sub-district, Mueang Chanthaburi District, Chanthaburi 22000, Thailand

  • Phone: +66 83-645-6246

  • Email: usabairiverside@outlook.com

  • LINE Official Account: @usabairiverside

  • Website:www.usabairiverside.com